It’s a message minefield where ‘recyclable’ is sometimes only theoretical. These are just some of the claims being used on pack alongside its many, equally confusing, symbols. Recyclable, widely recyclable, recycle at large supermarkets only, less plastic, plastic-free, biodegradable, compostable, home compostable, made from recycled materials. Or not.Īs consumers, we are completely bamboozled by all today’s packaging recycling jargon. But it’s often not as straightforward a message of ‘recycle me’. ![]() ![]() And very often on front of pack alongside brand, product, flavour and various kinds of health claims. The world of packaging recyclability and sustainability is the hot topic.Īs brand packaging designers, pack material recyclability is yet another design consideration that needs to be communicated.
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